I suppose this is one of the dangers of being an oft-quoted figure–the frequent quotations and references tend to over-simplify an otherwise large body of nuanced work. And then your name becomes a metonymy for the over-simplification. And this is where, I think, the problem is. We used your name a metonymy not for your larger body of work, but rather to refer to your position that perhaps activity centered design might be a better approach than user centered design.

Given much of what you wrote in Emotional Design I suspect you and Craig agree on an awful lot in terms of product design.

(Part of it could also be my clumsy transcription from my phone conversation with Craig blunted his points–where I corresponded with you over email, making transcription much easier and more accurate.)

I may be biased, but I think Norman is actually deeper than that. Hell, I bet Norman even agrees with Vogel!

But, as I said, I’m probably biased.

Don Norman