• meme-peddler: someone who is constantly trying to coin new nonsensical terms and is alway up on the lastest buzz
• brandmeme: a corporate brand message masquerading as meme; intellectual product placement so to speak
• buzzhound: buys all of the meme-peddler’s latest wares, and is always anxious to uncritically show-off his newest purchases
• hype-o-condriac: someone with a strong over-sensitively to all forms of hype due to over-exposure
• hype-o-allergenic: an antidote to brandmemes and other forms of unwarranted hype

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