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	<title>Comments on: Theory of Product Innovation, Part III: Innovation Matrix - Categories of Innovation</title>
	<atom:link href="http://www.niblettes.com/blog/2005/11/24/theory-of-product-innovation-part-iii-innovation-matrix-categories-of-innovation/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.niblettes.com/blog/2005/11/24/theory-of-product-innovation-part-iii-innovation-matrix-categories-of-innovation/</link>
	<description>Tasty Little Nuggets of Design and Innovation Goodness</description>
	<pubDate>Tue, 06 Jan 2009 11:49:09 +0000</pubDate>
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		<title>By: niblettes</title>
		<link>http://www.niblettes.com/blog/2005/11/24/theory-of-product-innovation-part-iii-innovation-matrix-categories-of-innovation/#comment-2107</link>
		<dc:creator>niblettes</dc:creator>
		<pubDate>Tue, 22 Aug 2006 19:28:50 +0000</pubDate>
		<guid isPermaLink="false">http://niblettes.com/blog/?p=31#comment-2107</guid>
		<description>Steve, 

Christensen defines a value netowrk as the context within which a firm identifies and responds to customers' needs, solves problems, procures input, reacts to competitors, and strives for profit; within a value netowrk each firm's competitve strategy, and particularly its past choices of markets, determines its perceptions of the economic value of a new technology. (Innovators Delimma, p 32)

So value networks include a company's internal capabilities (people, processes, strategies, business models, etc...) in the center, with its suppliers and their capabilties to one side, and its markets and thier capability, needs, desires, etc, to the other.

So a new value network could be a new context where you take existing technologies and repurpose them in a new business model to solve the problems of entirely new customers.  The disk drive industry give us an consistent example of this.

Alternatively a new value network could be the results of having entirely different suppliers from incumbents.  Southwest and discount retailing provide examples of this.

So the idea of a value network is awfully broad.</description>
		<content:encoded><![CDATA[<p>Steve, </p>
<p>Christensen defines a value netowrk as the context within which a firm identifies and responds to customers&#8217; needs, solves problems, procures input, reacts to competitors, and strives for profit; within a value netowrk each firm&#8217;s competitve strategy, and particularly its past choices of markets, determines its perceptions of the economic value of a new technology. (Innovators Delimma, p 32)</p>
<p>So value networks include a company&#8217;s internal capabilities (people, processes, strategies, business models, etc&#8230;) in the center, with its suppliers and their capabilties to one side, and its markets and thier capability, needs, desires, etc, to the other.</p>
<p>So a new value network could be a new context where you take existing technologies and repurpose them in a new business model to solve the problems of entirely new customers.  The disk drive industry give us an consistent example of this.</p>
<p>Alternatively a new value network could be the results of having entirely different suppliers from incumbents.  Southwest and discount retailing provide examples of this.</p>
<p>So the idea of a value network is awfully broad.</p>
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	<item>
		<title>By: steve lin</title>
		<link>http://www.niblettes.com/blog/2005/11/24/theory-of-product-innovation-part-iii-innovation-matrix-categories-of-innovation/#comment-2106</link>
		<dc:creator>steve lin</dc:creator>
		<pubDate>Tue, 22 Aug 2006 17:00:14 +0000</pubDate>
		<guid isPermaLink="false">http://niblettes.com/blog/?p=31#comment-2106</guid>
		<description>Could you elaborate more on "Define New Value Network" under revolutionary disruptive purpose?  It seems that many values relevant to more revolutionary changes often do not conincide with profitable business models.</description>
		<content:encoded><![CDATA[<p>Could you elaborate more on &#8220;Define New Value Network&#8221; under revolutionary disruptive purpose?  It seems that many values relevant to more revolutionary changes often do not conincide with profitable business models.</p>
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