Comments on: Puddle Recepticle Redux http://www.niblettes.com/blog/2006/08/16/puddle-recepticle-redux/ Tasty Little Nuggets of Design and Innovation Goodness Wed, 19 Nov 2008 22:15:25 +0000 http://wordpress.org/?v=2.6.2 By: niblettes http://www.niblettes.com/blog/2006/08/16/puddle-recepticle-redux/#comment-1886 niblettes Thu, 17 Aug 2006 06:33:37 +0000 http://www.niblettes.com/blog/2006/08/16/puddle-recepticle-redux/#comment-1886 I've noticed this is a big problem in studying nurses. They are so overwhelmed with so many devices they quickly develop the ability to work around or through the problems inherent in these devices. Soon they're no longer consciously aware of the problems, yet they still lives with the consequences. So when marketing shows up to conduct a focus group (becuase that's typically marketing's only form of user study) nurses simply do not and cannot articulate these problems. Marketing then thinks everything is great, yet the reality for clinicians is often the exact opposite. I’ve noticed this is a big problem in studying nurses. They are so overwhelmed with so many devices they quickly develop the ability to work around or through the problems inherent in these devices. Soon they’re no longer consciously aware of the problems, yet they still lives with the consequences.

So when marketing shows up to conduct a focus group (becuase that’s typically marketing’s only form of user study) nurses simply do not and cannot articulate these problems. Marketing then thinks everything is great, yet the reality for clinicians is often the exact opposite.

]]> By: Niti Bhan http://www.niblettes.com/blog/2006/08/16/puddle-recepticle-redux/#comment-1870 Niti Bhan Wed, 16 Aug 2006 20:04:32 +0000 http://www.niblettes.com/blog/2006/08/16/puddle-recepticle-redux/#comment-1870 Very nice... and it asks a very important question that we often don't consider in the status quo - "How can I make it better, while keeping the constraints that require the factor that causes the problem" Very nice… and it asks a very important question that we often don’t consider in the status quo - “How can I make it better, while keeping the constraints that require the factor that causes the problem”

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