Comments on: Wealth Flow Key to BoP New Product Success http://www.niblettes.com/blog/2006/12/04/wealth-flow-key-to-bop-new-product-success/ Tasty Little Nuggets of Design and Innovation Goodness Tue, 06 Jan 2009 07:39:11 +0000 http://wordpress.org/?v=2.6.3 By: Daniel Scocco http://www.niblettes.com/blog/2006/12/04/wealth-flow-key-to-bop-new-product-success/#comment-7526 Daniel Scocco Tue, 12 Dec 2006 11:06:56 +0000 http://www.niblettes.com/blog/2006/12/04/wealth-flow-key-to-bop-new-product-success/#comment-7526 Good post. I think the understanding the differences, both socially and economically, of emerging countries like the BRIC (Brazil, Russia, India and China) is extremelly important if you want to carry business on those locations. Good post. I think the understanding the differences, both socially and economically, of emerging countries like the BRIC (Brazil, Russia, India and China) is extremelly important if you want to carry business on those locations.

]]> By: manuel http://www.niblettes.com/blog/2006/12/04/wealth-flow-key-to-bop-new-product-success/#comment-7496 manuel Tue, 12 Dec 2006 00:43:03 +0000 http://www.niblettes.com/blog/2006/12/04/wealth-flow-key-to-bop-new-product-success/#comment-7496 Well if you look at the average lower middle class American you will notice that their appetite for consuming is not a good indication of their gained ability to have upwards mobility in the social ladder, I would actually state that in most cases is the cause for the opposite. We should remember though that in emerging economies the first priority is often education, family and improved health. But I would also state that people at the bottom of the pyramid (especially women) have proven to be more savvy and more focused on long term returns than the average American consumer..... Well if you look at the average lower middle class American you will notice that their appetite for consuming is not a good indication of their gained ability to have upwards mobility in the social ladder, I would actually state that in most cases is the cause for the opposite.
We should remember though that in emerging economies the first priority is often education, family and improved health. But I would also state that people at the bottom of the pyramid (especially women) have proven to be more savvy and more focused on long term returns than the average American consumer…..

]]> By: niti bhan http://www.niblettes.com/blog/2006/12/04/wealth-flow-key-to-bop-new-product-success/#comment-7375 niti bhan Sun, 10 Dec 2006 13:48:48 +0000 http://www.niblettes.com/blog/2006/12/04/wealth-flow-key-to-bop-new-product-success/#comment-7375 Absolutely. One of the key things that emerged from the recent Design with India Conference in New Delhi [http://www.ciionline.org/designwithindia] was the focus - both by leading members of industry as well as design studios - on "consumerism". That too, without considered thought given to what the impact and effects of rampant consumerism might mean if it continues unchecked amongst India's not inconsiderable population. More on these thoughts soon. On the cellphone, we documented the purchase and activation of a MOTO cellphone with FM radio for our driver, B. Mandal, in whom, you could see the palpable change once he found that the cell freed him from the tyranny of waiting around for us, and restoring his dignity, i.e. his control over his own time that this little piece of technology gave him. Plus he could keep score as South Africa beat the pants off the Indian cricket team in Tasos' hometown last week. :P Absolutely. One of the key things that emerged from the recent Design with India Conference in New Delhi [http://www.ciionline.org/designwithindia] was the focus - both by leading members of industry as well as design studios - on “consumerism”. That too, without considered thought given to what the impact and effects of rampant consumerism might mean if it continues unchecked amongst India’s not inconsiderable population. More on these thoughts soon.

On the cellphone, we documented the purchase and activation of a MOTO cellphone with FM radio for our driver, B. Mandal, in whom, you could see the palpable change once he found that the cell freed him from the tyranny of waiting around for us, and restoring his dignity, i.e. his control over his own time that this little piece of technology gave him. Plus he could keep score as South Africa beat the pants off the Indian cricket team in Tasos’ hometown last week. :P

]]> By: Tasos Calantzis http://www.niblettes.com/blog/2006/12/04/wealth-flow-key-to-bop-new-product-success/#comment-7079 Tasos Calantzis Wed, 06 Dec 2006 07:36:26 +0000 http://www.niblettes.com/blog/2006/12/04/wealth-flow-key-to-bop-new-product-success/#comment-7079 I like it; half baked or not. I like getting something for nothing; especially in a business idea. The practical example makes sense to me (and apparently millions of my countrymen who buy cellphones). It's a great tool for evaluating the prospects of a potential BoP product or service. Actually its a great tool for evaluating any product or service isn't it? I like it; half baked or not. I like getting something for nothing; especially in a business idea. The practical example makes sense to me (and apparently millions of my countrymen who buy cellphones). It’s a great tool for evaluating the prospects of a potential BoP product or service. Actually its a great tool for evaluating any product or service isn’t it?

]]>