Comments on: You Don’t Control Your Brand — We Do http://www.niblettes.com/blog/2007/01/29/you-dont-control-your-brand-we-do/ Tasty Little Nuggets of Design and Innovation Goodness Fri, 05 Sep 2008 17:17:06 +0000 http://wordpress.org/?v=2.6 By: Sean Moffitt http://www.niblettes.com/blog/2007/01/29/you-dont-control-your-brand-we-do/#comment-39929 Sean Moffitt Mon, 16 Jul 2007 00:51:16 +0000 http://www.niblettes.com/blog/2007/01/29/you-dont-control-your-brand-we-do/#comment-39929 I have thought about this question a lot recently, heck I even wrote a 15,000 word white paper on it. As a lifelong marketeeer for most my life, I'm tempted to debate it, but that wouldn't be right. Asa new media/marketing rainmaker that convinces my cleints to open up their brand to the possibility of user generated content, social media, crowdsourcing...I'm tempted to agree fully with your post. The reality truth exists in shades of grey. If your blog was fully right, Apple wouldn't exist (a strong independent minded brand, if one ever existed). If your blog was fully wrong, My Space, Ebay and Wikipedia would be fringe web properties.. A brand is at best a shared conversation - I disagree that a brand is lost once their story is told, I'd rather say that good brands are always in beta, there story is never fully told and they're always engaged in the conversation and the unfolding of their story. Although it would be popular to agree with John moore's and your suppositions, I think it represents something that is at leats not yet reality. cheers.. I have thought about this question a lot recently, heck I even wrote a 15,000 word white paper on it. As a lifelong marketeeer for most my life, I’m tempted to debate it, but that wouldn’t be right. Asa new media/marketing rainmaker that convinces my cleints to open up their brand to the possibility of user generated content, social media, crowdsourcing…I’m tempted to agree fully with your post. The reality truth exists in shades of grey. If your blog was fully right, Apple wouldn’t exist (a strong independent minded brand, if one ever existed). If your blog was fully wrong, My Space, Ebay and Wikipedia would be fringe web properties..

A brand is at best a shared conversation - I disagree that a brand is lost once their story is told, I’d rather say that good brands are always in beta, there story is never fully told and they’re always engaged in the conversation and the unfolding of their story. Although it would be popular to agree with John moore’s and your suppositions, I think it represents something that is at leats not yet reality.

cheers..

]]> By: niti bhan http://www.niblettes.com/blog/2007/01/29/you-dont-control-your-brand-we-do/#comment-11091 niti bhan Tue, 30 Jan 2007 02:35:47 +0000 http://www.niblettes.com/blog/2007/01/29/you-dont-control-your-brand-we-do/#comment-11091 You say "Treat your brand as an author does a story, not as an ad-man flogs a soundbite." What do you actually mean by that? that once you create a brand story, leave it be for the readers/audience to interpret? an example of what you're trying to say here would help. You say “Treat your brand as an author does a story, not as an ad-man flogs a soundbite.” What do you actually mean by that? that once you create a brand story, leave it be for the readers/audience to interpret? an example of what you’re trying to say here would help.

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