I guess part of my point was that there is so much beyond the construction of the artifact that affects the price of the artifact, that in order to design better artifacts (and more affordable in most cases is better) designers should think well beyond the artifact.

So let’s say you get a project to make a cheaper, better grill. Well, rather than starting to sketch up all sorts of nifty new shapes and materials, as a designer perhaps you should look at the whole product. This might show that you could reduct your prices by 1/3 by eliminating half your current grill models. Poof, you’ve added enormous value without even doing any traditional industrial design work.

As a designer you can not only suggest what to do, and what to do differently, but also what not to do, as a means of increasing value.