Bad design is frequently the consequence of mindless dabbling, and the difficulty is not confined merely to the design of logos. This lack of understanding pervades all visual design
the point of a community is (hyper)specialization – not some mystical social basis of authority
That language is an instrument of human reason, and not merely a medium for the expression of thought, is a truth generally admitted
When many cures are offered for a disease, it means the disease is not curable
When you hit a wrong note itâ€™s the next note that makes it good or bad
If they act too hip, you know they canâ€™t play shit!
It’s taken me all my life to learn what not to play
The most important thing I look for in a musician is whether he knows how to listen
Master your instrument. Master the music. And then forget all that bullshit and just play
Writing is like jazz. It can be learned, but it canâ€™t be taught
There’s plenty of beautiful theories slain by ugly facts
The mother of excess is not joy but joylessness
In emphasizing evidential quality and beauty, I also want to move the practices of analytical design far away from the practices of propaganda, marketing, graphic design, and commercial art
Sergeant Major HANEY
You can say you’re going to do whatever in a given situation. But once the shooting starts, all plans are off
Because innovation is both conceptual and perceptual, would-be innovators must also go out and look, ask, and listen
Mud sometimes gives the illusion of depth
If it works, it’s obsolete
Today the business of business is becoming the constant invention of new business
The price of eternal vigilance is indifference
All advertising advertises advertising.The answers are always inside the problem, not outside.
In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity
The greatest challenge to any thinker is stating the problem in a way that will allow a solution
The recognition and understanding of the need was the primary condition of the creative act. When people feel they had to express themselves for originality for its own sake, that tends not to be creativity. Only when you get into the problem and the problem becomes clear, can creativity take over.
People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.
He that will not apply new remedies must expect new evils; for time is the greatest innovator.
Fanatics are defined by their hatreds; free people by their humanity.
we can’t solve problems by using the same kind of thinking we used when we created them.
Life is short, Art long, Occasion sudden and dangerous, Experience deceitful, and Judgment difficult.
Corollary to MURPHY’s Law
It is impossible to make anything foolproof because fools are so ingenious.
Computers are worthless. They can only give you answers.
Every act of creation is first an act of destruction.
It is hard to prevent oneself from believing what one so keenly desires.
GEORGE BERNARD SHAW
Some men see things as they are, and say why? I dream of things that never were, and ask why not?
As soon as you have made a thought, laugh at it.
Imagination is imitativeâ€”the real innovation lies in criticism.
EDWARD DE BONO
Creativity involves breaking out of established patterns in order to look at things in a different way.
Learn the rules so you know how to break them properly.
Convictions are more dangerous enemies of truth than lies